JEGS Becomes SFG Title Right Sponsor in 2020
Chicago, IL
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High-performance parts giant has entered an agreement to become the title sponsor of Kyle Riley's wildly successful SFG series of high-dollar bracket races. The sponsorship gives title rights to three of the four scheduled races in 2020 and presenting sponsorship rights to the fourth event.

Additionally, is sponsoring the live video feed of each race, bringing all the on-track action to the Internet each day via

JEGS will also be the presenting sponsor of the FTI 350 presented by JEGS, and the live feed at all four of SFG’s events in 2020: Motormania TV presented by JEGS.

“This is an absolutely huge moment in the history of what my team and I are building,” said Riley. “It’s tough to hold back tears of joy when you get a breakthrough deal like this that you’ve worked so hard for. The work is well worth it when you get to give racers a chance at life changing money alongside historic companies like JEGS.”

JEGS High Performance is one of the largest mail order companies of automotive equipment in the United States. It offers performance auto parts, aftermarket accessories, tools, and race apparel. JEGS was founded by Jeg Coughlin Sr. in 1960 as a small speed shop. Since its inception, the business has remained family owned and operated.

"JEGS is excited to partner with SFG for the 2020 season both on and off track,” says Scott Woodruff, JEGS Director of Media and Motorsports. “We like to be involved in things that our customers are passionate about. All of us at JEGS know that when racers need something, they need it fast and our selection, value and support is second to none."

In line with the norm established by SFG and its partners, JEGS will also give racers a special deal through this landmark partnership. Every racer that competes at an SFG event in 2020 will receive a special discount on all of JEGS’ products. Details on this racer discount will be announced at a later date.

SFG kicks off its season during the JEGS- SFG 500, starting April 21st at South Georgia Motorsports Park. This race will offer the best deals in bracket racing, paying out $500,000 to the winner of the main event for a $1,500 entry fee. This race will also host the first of four JEGS- SFG $20,000 to win warm-up races, which cost a mere $100 to enter. $100,000 to win ($375 to enter), and $50,000 to win ($275 to enter) races will also be featured during this season kick off event.

To shop JEGS’ enormous selection of high performance parts and products, visit

sfg jegs press release

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